DUBLIN MINT OFFICE IS NOMINATED FOR “BEST EVENT” IN THE 2012 PR INDUSTRY AWARDS


23rd May 2012: The Dublin Mint Office is delighted to announce that it was nominated for “Best Event Award” in the 2012 PR industry awards for its hosting of the 1933 Double Eagle coin tour to Ireland in March 2012.

The Awards for Excellence in Public Relations, hosted by the PRCA (Ireland), the PRII and CIPR Northern Ireland, salute Ireland's most outstanding communications initiatives in the highly competitive and dynamic PR arena. These coveted awards, now 19 years on the go, set the industry benchmark for excellence across all areas of PR.

Tim Banks, Director of the Dublin Mint Office commented on the nomination: “The tour was a huge success from beginning to end and our team here in Ireland and our PR partners, Heneghan PR, are thrilled with the accolade from the PR industry in Ireland. Dublin was the second stop and the Royal Hospital Kilmainham offered a beautiful backdrop for this unique coin, which was designed by an Irish sculptor, Augustus Saint-Gaudens. The competition in this category was strong and we were delighted with the nomination.”

The Double Eagle coin visited Dublin in March 2012 and was officially launched by Deputy Mayor Cllr Maria Parodi and exhibited free to the general public by The Dublin Mint Office in the Royal Hospital Kilmainham.

The famous coin was one of just two 1933 Double Eagle coins saved by the US Mint in 1933 and given to the Smithsonian Institute, and one of only thirteen known to be in existence. In 2002, a 1933 Double Eagle sold for 7.59 million dollars.

The tour was arranged by the parent company of the Dublin Mint Office, the Samlerhuset Group in conjunction with the National Museum of American History, part of the US Smithsonian Institute and was the first time that the Institution had sent an object from its collection on tour in Europe.

The PR teams of both the Samlerhuset Group and the Smithsonian Institute across seven countries worked in close collaboration to generate awareness and enthusiasm through media outreach, press events, blogs, Facebook, Twitter and other social media. The Samlerhuset Group was also awarded the bronze medal in the 2012 International Business Awards in the category of “PR Campaign of the Year – Reputation/Brand Management” for its exhibition of the 1933 Double Eagle Coin.
THE WORLD’S MOST EXPENSIVE GOLD COIN TO VISIT DUBLIN
IMMA, ROYAL HOSPITAL KILMAINHAM, TO HOST TOUR